Unlocking Transformation: From Resistance to Receptiveness

The global media landscape continues to experience a profound shift in tandem with technological advancements and the evolving media consumption habits of audiences.

With the use of machine learning algorithms and artificial intelligence, customer insights can now be analysed faster and more accurately – enabling businesses to make smarter decisions on producing and curating engaging content that appeals to diverse audiences.

Navigating the Media Landscape’s Shift

In the competitive media landscape, it is vital for businesses to keep up with the shifting sands of audience preferences and behaviours, especially in media consumption.

For enterprises such as Mandate Communications Pte Ltd (Mandate), there was a need to keep up with the increased consumption of media across multiple devices, the persuasive use of digital marketing tools and technologies in filmmaking, storytelling, etc.

In pursuit of the above, Mandate embarked on a workplace learning project through the Learning Enterprise Alliance (LEA) initiative, by the Institute of Adult Learning’s (IAL) Centre for Workplace Learning and Performance (CWLP).

How can organisations manage the change journey?

Source: Article by McKinsey, titled “How do we manage the change journey?“.

Venturing into Transformation: The Learning Enterprise Alliance

Through the workplace-learning project with CWLP, Mandate sought to rejuvenate its workforce with a “winning mindset” and align its transformation journey with the goal of integrating into a digital communications agency, through the support of cross-functional teams.

Click here to find out more about Mandate’s transformation journey below or you can:

Talk to Us

Quotes:

Project Sponsor

“While serving on ASME’s Executive Committee, I came to know about the LEA initiative through a joint event by IAL and ASME. Mandate Communications was invited subsequently by IAL to participate in LEA 2022.

After listening to the positive experience of some of ASME’s Council Members working with IAL CWLP’s certified workplace learning consultants, we decided to participate in this initiative.”

Project Champion

“Prior to the implementation of workplace learning solutions, the project team had questions at the beginning of the journey but soon recognised the need for change within the company, with the starting point from their mindsets.”

A Holistic Approach to Intergration

The project team found that the organisation was lacking in competitive skill sets, particularly in social media management and product portfolio knowledge.

There were conflicting views on the organisation’s weaknesses and the talents displayed a lack of enthusiasm to try new approaches.

This prompted a strategic partnership between Mandate’s project team and the IAL’s workplace learning consultant to implement the following:

Transformation Strategy: Structured the workplace learning project based on enterprise change management methodologies (i.e., Kotter’s 8 steps, Prosci).
Urgency Amplification: Rallied the organisation to heighten the urgency for change.
Fostering Collaboration: Involved core teams in the co-creation of the ‘Winning Mindset’ poster and establishing cross-functional teams.
Incentivising Change: Brought the ‘Winning Mindset’ to life by encouraging and rewarding supportive behaviours and positive demonstrations among employees.

Piloting Change & Overcoming Hurdles

At the end of the project with IAL CWLP, Mandate was able to achieve the following outcomes:

The core teams were fully aligned with ‘Winning Mindset’ poster.

Influx of suggestions by employees on winning new and existing customers – some of which led to solid ideas for winning new and existing customers.

A total of 22 supportive behaviors of the ‘Winning Mindset’ was reported by the Management.

Successful demonstration of cross-functional practices by at least one cross-functional project team.

As with numerous organisations, the implementation of workplace learning interventions did not come easy and the project team was faced with several challenges along the way. Initially, there was confusion over what should be changed, and how the change could be made. Moreover, there were concerns over a lack of incentives to reward supportive behavior and positive demonstration of change.

To mitigate the above challenges, the team sought to make the change visible within the organisation – both physically and virtually. This was done through the co-creation of the ‘Winning Mindset’ poster, as well as real-life examples of supportive behavior.

The guidance by IAL’s workplace learning solutionist was equally critical in motivating employees to embrace change. This was done through innovative engagement sessions, as well as sharing HR management best practices.

What’s Next for Mandate

Following the completion of the LEA project with IAL CWLP, the team is looking at exploring relevant initiatives to further develop the workforce to one that is competitive, as well as expand on Mandate’s portfolio.

Ready to embark on a workplace transformation project with us?

Talk to Us